Show up the moment someone searches for what you sell. Google Search Ads Management
Google Search Ads are the highest-intent traffic money can buy — people typing exactly what they need, right now. But most accounts quietly burn budget on the wrong keywords, broken tracking, and reports nobody reads. I build and manage search campaigns the way I have for 10+ years: tracked to real conversions, optimized to cost per acquisition, and reported in numbers a business owner actually cares about.
Your ads spend.
You guess.
Google will happily take your budget whether the campaign is built right or not. The difference between search ads that print leads and search ads that drain money is almost always in the setup — and in who's actually watching the account.
- You're paying an agency a percentage of your ad spend — and a junior account manager you've never met checks in on it twice a month
- Broad match keywords are quietly spending your budget on searches that have nothing to do with your business
- Conversion tracking is missing or wrong, so Google's algorithm is optimizing toward clicks and noise instead of customers
- The monthly report is full of impressions and CTR — and never answers the only question that matters: what did a lead cost, and was it worth it?
What Google Ads Management Includes
06 DeliverablesCampaigns built around how your customers actually search — tight ad groups, clean segmentation between brand and non-brand, and a structure Google's algorithm can optimize instead of fight. Existing accounts get restructured; new accounts get built right the first time.
Keyword research grounded in real search data — what people type, what it costs, and what converts. Match types managed deliberately, with a negative keyword list that grows every week so your budget stops leaking into junk searches.
Responsive search ads written to match search intent — not recycled taglines. Headlines and descriptions tested continuously, with the losers cut and the winners scaled. Ad strength and Quality Score treated as budget levers, because they are.
The unglamorous work that decides whether everything else works: GA4, Google Tag Manager, call tracking, form tracking, and enhanced conversions wired correctly — so the algorithm optimizes toward actual customers and you can trust every number in the report.
Smart bidding strategies chosen for your data volume — not just set to "maximize clicks" and forgotten. Budgets shifted toward what's converting, bid targets tuned to your cost-per-lead goals, and spend watched like it's my own money.
A live dashboard that shows spend, leads, and cost per acquisition — updated automatically, readable in thirty seconds. This is where my automation background pays off: your reporting runs itself, and every decision we make is backed by data.
How It Works
3 StepsIf you're already running ads, I go through the account and show you exactly where spend is being wasted — wrong keywords, broken tracking, structural problems. If you're starting fresh, we map what your keywords cost and whether search ads make sense for your numbers. Either way, you keep the findings.
Campaign structure, keywords, ad copy, extensions, and — before a dollar of budget moves — conversion tracking verified end to end. You approve the plan and the monthly spend. No surprises, no black box.
Ongoing management: search term reviews, negative keywords, bid adjustments, ad testing, and budget shifts toward what converts. You get a live dashboard and plain-English updates on the metric that matters — what a customer costs you.
Why a Consultant, Not an Agency
Taylor Tabile
The person you talk to is the person in the account. Every time.
I've run paid search from both sides: inside agencies managing portfolios of client accounts, and in-house at Scrapbook.com, where I owned every paid channel — Google, Meta, Microsoft, and Criteo — with full accountability for revenue, not just clicks. At Pipeline Agency I ran lead generation where every campaign lived or died on cost per acquisition. That's the lens I bring to your account.
Most agencies charge a percentage of your ad spend, which means their revenue grows when your budget grows — whether or not your results do. And the person actually clicking around in your account is usually three layers below the person who sold you. When you work with me, there are no layers. I do the audit, I build the campaigns, I watch the spend, and I answer the phone.
The other difference is the automation. I'm a marketing automation consultant first — so your Google Ads don't run as an island. Conversion data flows into your CRM, reporting builds itself, and leads get followed up automatically the moment they come in. Clicks are step one; the system that turns them into customers is the actual product.
Want to sanity-check the math before we talk? Run your numbers through my free marketing ROI calculator to see what a lead is worth to your business and what you can afford to pay for one.
Google Search Ads FAQ
05 QuestionsGoogle Search Ads are the text ads that appear at the top of Google when someone searches for a product or service. You bid on the keywords your customers type, and you only pay when someone clicks. Done right, they put your business in front of people at the exact moment they're looking to buy — which is why search is usually the highest-intent traffic a business can purchase.
It depends on your industry's cost per click and how fast you want data. Most small businesses need roughly $1,000–$5,000 per month in ad spend for the campaign to gather enough conversion data to optimize against. Competitive industries — legal, home services, B2B software — sit at the higher end. The audit will tell you what your keywords actually cost before you commit a dollar.
Clicks start the day the campaign goes live. Meaningful optimization takes longer: expect 4–8 weeks for the account to accumulate enough conversion data for smart bidding to work well and for clear winners to emerge in keywords and ad copy. Anyone promising dialed-in results in week one is optimizing to clicks, not customers.
Search ads are paid placement — you show up at the top today and stop showing the day you stop paying. SEO earns rankings organically — slower to build, but the traffic doesn't bill you per click. They work best together: ads capture demand now and generate keyword data that sharpens your SEO, while organic rankings compound over time. I've run both for a decade and will tell you honestly which your business needs first.
Because Google's bidding algorithms optimize toward whatever you tell them a conversion is. If tracking is missing or wrong — counting page views as leads, double-counting purchases, missing phone calls — the algorithm optimizes toward noise and your budget goes with it. Broken tracking is the single most common problem I find in account audits, and fixing it is usually the fastest win available.
Get a Free Google Ads Audit
Make every click count.
Whether you're running ads that feel expensive or starting from zero, the audit gives you a straight answer: what search ads should cost for your business, what's currently being wasted, and what to fix first — whether we work together or not.
- Free audit of your existing Google Ads account — or a keyword cost map if you're starting fresh
- A line-by-line look at where budget is leaking: keywords, match types, tracking, structure
- A verdict on your conversion tracking — the thing most accounts get wrong
- Straight talk from the person who'd actually manage your account